Vision and mission

• Our vision is for everyone to have a good life.
• Our diagnosis is that the UK’s economic structures, political system and media landscape enable the wealthy elite to amass enormous profits which increases inequality and harms us all.
• Our mission is to challenge concentrations of income, wealth and power to create conditions where people and communities thrive. To make this happen we gather evidence, build coalitions for change, campaign, and support others to do so.

Our Values

We are:

• Ambitious: We want everyone to have a good life and the support they need when things get tough.
• Just: We work towards an equitable distribution of income, wealth and power.
• Collaborative: We gather evidence, make connections and run campaigns. We want to amplify seldom heard voices and all those disadvantaged by inequality.
• Radical: We recognise that widespread, systemic inequality will require visionary, imaginative solutions, which we are committed to seeking out.
• Authentic: We seek to implement our core values in all aspects of our work both internally and externally.

The UK will be a society in which structural inequalities are dismantled, so that everyone can live in dignity, with a good quality of life, able to reach their full potential.

Our research

We are a research-led organisation – everything we do is underpinned by collaborative research and learning around inequalities of income, wealth and power. Through our research we:

• Grow the evidence base about inequalities of income, wealth, and power, their root causes and impact
• Learn from people and communities with lived experience of inequality
• Learn from organisations and communities designing and implementing new models of power and equity.
• Collaborate on  projects with individuals or organisational networks/communities  to combine resources, knowledge, and amplify impact through joint efforts
• Provide opportunities for action and activism 
• Connect people closest to the issues we are tackling to traditional power to help turn important ideas into meaningful action
• Influence the conversation and change perspectives through presenting evidence to selected media and at events to share crucial ideas on the most pressing issues facing UK residents

Our research has shown how everyone in the UK could lead a better life if income, wealth, and power were shared more equitably.

About our strategic aims

Aim 1: People change their understanding of inequality, and the ways they think and talk about it.

Inequalities of income, wealth and power are entrenched in our society, so that many think they are inevitable and that change is too difficult. We want people to increasingly value equality – understanding how increased equality benefits everyone, and believing that change is both desirable and possible. We want people to understand what inequality is and the way inequalities of income, wealth and power are impacting negatively on society and the lives of people and communities. We want to shift mindsets and change narratives for example those which often blame people for the circumstances they find themselves in. We want a society which is increasingly focussed on community, collective responsibility, and stewardship of its resources.

Aim 2: People, organisations and communities have more power in addressing the inequalities affecting them.

We want to embed participation and democracy in decision-making processes to give people, organisations and communities more power to influence the inequalities which affect their lives. We want them to have more agency to engage with those in power and the capability to run campaigns on the things which matter most to them. We also want to learn from activists, organisations and communities – to understand their lived experience and how they are creating new models of income, wealth and power at the  local and level. We want to share these learnings and connect them with other stakeholders – linking grassroots to policy and change-makers – so that we can all learn how to create a better, more equal society and work together for change. 

Aim 3: People, organisations and communities increasingly work together to advocate for change to reduce inequalities of income, wealth and power.

Inequalities of income, wealth and power are embedded throughout our society – from our policies and laws, to the way companies are organised, to beliefs we hold. To create change we need more people, organisations and communities on board and working together to reduce inequalities. We want to connect people and build relationships across stakeholders, sharing evidence and learning, creating spaces for reflection and dialogue, and building coalitions for change. Working together with people, organisations and communities who share our goals and values we can all have a bigger voice to challenge inequalities – whether in public policy and practice, the organisations we work for, or our communities. 

Aim 4: People, organisations and communities have a new vision for society based on different ways of working which can reduce inequalities of income, wealth and power and improve the lives of everyone.

We want to share a new vision for UK society together with the roadmap to getting there. We want people to understand that change is possible, that the inequalities of income, wealth and power we have in place now don’t have to be that way. We want to share new and alternative models for the economy, including those we learn about through the people, communities and organisations we work with. We think when people understand those they will become more hopeful about the future, feel motivated to create change and take action.

Aim 5: People in positions of influence and power change policy and practice to reduce inequalities – with UK government embedding equality in strategy, planning and spending decisions. 

We want everyone to understand what is and isn’t working – taking the evidence and potential solutions to people with power and influence. We will continue to advocate for change, campaign for it and support others to do so, so that more people, organisations and communities put pressure on our leaders at national and local level to reduce inequalities. We will advocate for policies which achieve greater equality to be embedded in UK government strategy, planning and spending, holding the government to account for putting those policies into practice. While we want UK society to transform, we will work to ensure that transition is just and sustainable – one which protects our planet, and the wellbeing of people both in and outside of the UK.

Our Model